- "Digital Readiness of a Social System" by J.Batdorj, Digital System Architect, TUS Solution LLC
One of the hot topics of the last few decades was digital transformation and it still is yet to lose its heat. As time is moving forward, the responsibilities of engineers conducting digital transformation are reaching its peak, and becoming a critical factor in defining organizations' success and failure. However, according to statistics released by McKinsey in 2019, the rate of successful digital transformation is lower than 30%. Deep diving into similar researches show that one of the major factors causing this failure is due to inadequate planning and preparation of digital transformation. Hence, in this presentation, we will be exploring the main problems and system deficiencies causing the failure in digital transformation and presenting the concepts of quantifying the digital readiness of an organization.
- "Neuromarketing: Exploring the Depths of Consumer Behavior" by B.Nandin-Erdene, Founder of Axon Neurolab LLC, Professor at UFE
Introduction to neuromarketing and presentation of consumer behavior and neuromarketing research conducted by Axon Neurolab.
Date: Friday, 2 October 2020
Venue: Shangri-La Office, Floor 22, Suite #2203
For BCM Members only